This report dives into transformational travel, goes through the process of transformation, takes a look at the Transformation Market diving into both travelers and consumers, and how this model can create opportunities for various types of organizations. In this fast-growing economy, our report showcases various organizations found in the tourism industry and how they create their impact. Lastly, we showcase how your organization can integrate these practices. 

AUTHORS:


Dr. Suzy Ross is an Associate Professor at San Jose State, a Certified Therapeutic Recreation Specialist (CTRS), Consultant, Therapist and Trainer.

Dr. Marco Antonio Robledo (PhD, MBA, BA) is a Professor in the Department of Business Economics at the University of the Balearics (UIB) and serves as the Director of the Masters in Business Administration (MBA).

Kurt Kutay is an ecotourism pioneer and retired President and CEO of Wildland Adventures (1986-sold in 2020).

Jake Haupert, founder of the Transformational Travel Council, is a recognized figure in the field of transformative tourism, speaking, teaching, and guiding its expansion and implementation

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